There is a Curry 13 discount as Stephen Curry steps away from his Under Armour partnership, departing long-running signature sneaker line.
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It is the conclusion of his Under Armour with the release of the Curry 13, the final chapter in the partnership, according to a report from Sports Illustrated.
Under Armour released the Curry 13 in February 2026, describing it in an official press release as the final signature sneaker in the Curry Brand lineup and the closing chapter of its long-running partnership with Curry, Under Armour reported.
The company said the Curry 13 was built as a performance-focused finale, featuring HOVR+ cushioning for softer landings and energy return, Under Armour reported.
A UA Flow outsole for grip without traditional rubber, a 3D molded chassis for stability and durability, and a lightweight EVA molded SPLASH cage for foot lockdown and responsiveness were also highlighted, according to Under Armour.
The shoe introduced a new, more fluid silhouette, incorporating a mesh upper with teardrop cutouts and a sculpted midsole designed around a “super shoe” mindset, according to Under Armour.
Early Curry 13 colorways were inspired by GOAT, an upcoming animated film from Sony Pictures Animation, Sports Illustrated reported.
Launch editions included “Will,” “Lenny,” and “Mane,” along with “The City” inspired by Oakland and “Splash Party” referencing Curry’s partnership with former teammate Klay Thompson, Sports Illustrated reported.
In May 2026 the Curry 13 was discounted by 25 percent across all colorways, according to a report from Sports Illustrated. Adult sizes dropped from $140 to $104.97 while grade-school pairs fell from $100 to $74.97, Sports Illustrated reported.
Despite the markdown some sneaker collectors are treating the Curry 13 as a potential collectible helping support resale interest, according to a report from Sports Illustrated.
The partnership between Curry and Under Armour ended in November 2025, The New York Times reported.
Curry and Under Armour had mutually agreed to end their 12-year partnership with Curry retaining sole ownership of Curry Brand and becoming free to pursue another footwear or retail partner.
Under Armour CEO Kevin Plank said the separation would help the company refocus on its core brand during a turnaround while allowing Curry Brand to evolve independently.
Curry said Under Armour gave him the space to build something “much bigger and more impactful than a shoe.”
The separation came as Under Armour faced financial pressure with its stock down more than 47 percent over the previous year, the Times reported.
Curry signed a long-term extension with Under Armour in 2023 and became president of Curry Brand receiving 8.8 million shares of company stock valued at roughly $75 million at the time plus incentives, according to reports.
Curry launched Curry Brand under Under Armour in 2020 modeled similarly to Jordan Brand, according to reports.
Curry debuted his first signature basketball sneaker with Under Armour in 2015 eventually building a line that reached 13 models, according to reports.
Curry signed with Under Armour in 2013 in a move widely viewed as a major sneaker-industry upset that helped elevate the company’s basketball business, according to reports.
The Curry 13 stands as the final on-court product of a partnership that transformed both Curry’s personal brand and Under Armour’s position in basketball footwear.
Collectors and fans continue to follow the independent path of Curry Brand, according to industry reports.
