The exclusive life rights of Roc-A-Fella Records co-founder Dame Dash have finally been sold for $550,000 amid an ongoing bankruptcy dispute.
The Downfall of Dame Dash
Everlasting Films, LLC, won the auction with a $550,000 bid, topping backup bidder Doug Peters, who offered $500,000. The company had previously submitted a $37,000 “stalking horse” bid to set an initial floor.
The deal grants Everlasting Films worldwide rights to Dash’s name, voice, image and likeness, along with roughly 100 hours of video content, photographs, memorabilia, and rights to an unreleased documentary project still in development, Complex reported.
The sale does not include any ownership stake in Roc-A-Fella Records, the label Dash co-founded with Jay-Z and Kareem “Biggs” Burke in 1994.
Dash’s one-third share of the company, including royalties tied to Jay-Z’s debut album, “Reasonable Doubt,” was auctioned separately in 2024 to help address his tax debts, Billboard reported.
The life-rights auction took place on Oct. 1.
On Oct. 21, the bankruptcy trustee informed a Florida court that the sale process was complete.
Two days later, on Oct. 23, Dash’s attorney, Mark S. Roher, filed an objection seeking several exemptions.
Roher argued that any assets Dash acquired after his September 2025 bankruptcy filing should be excluded from the sale.
He also requested a guarantee that Dash is “not obligated to communicate or otherwise assist or participate in any manner” with Everlasting Films.
“Otherwise, the Debtor will be unable to get a fresh start and could be subjected to potentially a lifetime of involuntary servitude to the purchaser,” Roher wrote.
He further sought protection for Dash’s “memories, experiences and thought processes that have not been recorded, transcribed or otherwise expressed” before the bankruptcy filing.
Roher said his client “reserves the right” to raise additional objections at a hearing scheduled for the following week.
Complex contacted Roher for comment, but he did not immediately respond.
The auction process began in August when trustee Traci K. Stevenson filed court documents seeking to sell Dash’s life rights, with proceeds directed to creditors.
Stevenson noted that Dash had not listed the rights among his assets when he filed for bankruptcy in 2025, despite their “evident value in light of the Debtor’s public profile and his historical association with Roc-A-Fella Records and Jay-Z.”
She argued that the monetization of name, image, and likeness has become a well-established commercial market and that such rights constitute transferable property of the bankruptcy estate.
Dash filed for Chapter 7 bankruptcy in September 2025, listing approximately $25.3 million in debts against just $4,350 in personal assets.
The debts include roughly $19 million in state taxes owed to New York, New Jersey, and California, $600,000 in child support, and nearly $5 million to filmmaker Josh Webber stemming from copyright infringement and defamation claims, Billboard reported.
In a separate development on Oct. 21, Webber accused Dash of failing to pay $4,408.20 in court-ordered sanctions and claimed Dash was asserting ownership over a royalty account for the 2018 film “Honor Up,” even though the film’s rights had already been auctioned and purchased by Webber.
The $550,000 from the life-rights sale is designated for Dash’s creditors, not for Dash himself.
