President Donald Trump has seemingly found yet another way to cash in on the presidency — this time by bottling “success” in a fragrance and slapping on a hefty price tag.
The Scent of Success?
On June 30, Trump took to his Truth Social platform to unveil “Trump Fragrances,” a new line of perfumes and colognes marketed as symbols of “winning, strength, and success.” The fragrances, available for both men and women, retail for $249 per 3.3-ounce bottle and feature packaging emblazoned with golden statues of Trump himself.
“They’re called ‘Victory 45-47’ because they’re all about Winning, Strength, and Success,” Trump posted, referencing his 2016 and 2024 election victories. “Get yourself a bottle, and don’t forget to get one for your loved ones too.”
The scents — including sold-out editions featuring Trump’s bust and new releases with slogans like “Fight, Fight, Fight” — are being sold through GetTrumpFragrances.com. The website describes the line as “a tribute to the Trump legacy,” claiming the products “capture the essence of success and determination.”
It’s not the first time he ventured into the fragrance industry. In 2004 he debut Donald Trump cologne, which was short-lived and not a best seller.
While Trump’s camp insists the latest fragrances — sold by 45Footwear LLC through a licensing deal with CIC Ventures LLC — are “not political,” critics say they represent yet another example of the president leveraging the White House for personal profit.
This latest venture comes on the heels of a flood of Trump-branded products ranging from $399 sneakers and Bibles to cryptocurrency, digital trading cards, and luxury real estate projects, many launched since his return to the presidency earlier this year.
A recent New York Times investigation revealed that Trump and his family have raked in millions through ventures that blur the line between public office and private enterprise. Trump’s personal financial disclosures show over $57 million in 2024 earnings from branded merchandise, including $2.5 million from fragrances and sneakers alone.
The same disclosures reveal Trump’s crypto wallet holds assets valued between $1 million and $5 million, with World Liberty Financial — a crypto firm co-founded by Trump’s sons.
Trump’s allies dismiss concerns over potential conflicts of interest. According to White House Press Secretary Karoline Leavitt during a recent briefing, it is “ridiculous” to suggest President Trump is doing anything for his own benefit.
However, ethics experts and watchdog groups warn that Trump’s growing portfolio of branded products, foreign real estate deals, and digital currency initiatives are pushing against longstanding boundaries between the presidency and personal business.
