Golf legend Tiger Woods reportedly is set to embark on a new clothing line venture with an established golf equipment brand.
Woods’ signature Sunday red attire may resemble a familiar look yet tied to a different trademark. TaylorMade Lifestyle Ventures LLC has submitted trademark applications for a “Sunday Red” brand, as revealed in online filings reported by @LIVGolfUpdates on X account.
Is There A Deal In the Making?
While details about the specific clothing line and the terms of the deal are yet to be disclosed, the golfing community and fashion enthusiasts are buzzing with anticipation. The announcement aligns with recent trademark applications submitted to the United States Patent and Trademark Office by TaylorMade Lifestyle Ventures LLC. These applications include trademarks, suggesting a potential evolution in Woods’ iconic Sunday red attire.
The renowned golfer, already associated with TaylorMade for his clubs, would be expanding his portfolio with this latest collaboration. The move comes on the heels of Woods parting ways with his 27-year sponsor, Nike, opening up new opportunities for brand partnerships.
The news of the Tiger-Nike split sparked widespread anticipation of a clothing partnership with TaylorMade. Fueling the excitement, TaylorMade heightened speculation by retweeting a Fore Play podcast promo with the caption “Stay tuned” ahead of Woods’ appearance on the show. Now concrete evidence emerges in the form of trademark applications filed by TaylorMade with the United States Patent and Trademark Office.
The golfer’s affinity for red on Sundays dates back to his amateur days, a tradition inspired by his mother’s belief that the color symbolizes strength. He attributes the color choice to his mother, Kutilda, who conveyed that red symbolizes strength.
“I’ve worn red ever since my college days basically, or junior golf days — big events on the last day,” Woods said, per Bunkered, a Scotland-based golf magazine. “I wear red on Sundays because my mom thinks that is my power color,” he said. “You know, you should always listen to your mom.”
If the trademark applications with TaylorMade go through as expected, the world’s most renowned golfer could soon showcase a new look at the PGA Genesis Invitational next month.
Nike nor Tiger Woods gave no specific reasons for the split, though speculations had been circulating for months. Forbes estimates that Woods accumulated over $500 million from his association with Nike.