Travis Hunter’s first purchase after being selected second overall in the 2025 NFL draft wasn’t a Lamborghini, a mansion in South Florida, or even a designer watch.
The Jacksonville Jaguars’ prized rookie instead logged onto Amazon that very night and ordered a pair of team-branded pajama pants — a modest purchase that contrasts with the potential marketing juggernaut and multimillion-dollar empire he’s about to become.
What Hunter Gifted Himself
Congrats 12 @TravisHunterJr!! https://t.co/a9xmeAG6WK
— Jacksonville Jaguars (@Jaguars) May 8, 2025
As Hunter walked across the University of Colorado Boulder graduation stage Thursday, becoming the first member of his family to earn a college degree, a priceless feat in itself, those same pajama pants peeked out from beneath his graduation gown.
A classmate captured him sitting in them at the commencement service.
Wait a sec… that’s Travis Hunter at graduation?! 🧑🎓🔥😱
— Whistle (@WhistleSports) May 9, 2025
(via addiemck/TT) pic.twitter.com/HMcaDV44Ka
The image encapsulates the duality of this young athlete — a marketing powerhouse with the potential to close multimillion-dollar deals who maintains an endearing, grounded sensibility.
“[The pajamas] that’s the first thing I ordered on Amazon when I got drafted. That night,” Hunter revealed Saturday, according to Sports Illustrated.
The contrast is striking: where many NFL rookies might splurge on luxury vehicles, diamond-encrusted jewelry, or opulent gifts for family members, Hunter’s inaugural purchase was a modest sleepwear item bearing his new team’s logo.
This humble beginning belies the financial windfall awaiting the versatile two-way player. Hunter’s rookie contract with Jacksonville spans four years and is valued at $46.5 million, according to Spotrac, including a $30.5 million signing bonus.
His official rookie jersey became the bestselling item among all 2025 NFL draftees within days of the selection, a testament to his extraordinary marketability.
The commercial juggernaut that is Travis Hunter was already in motion before draft night.
According to Ad Age, partnerships with Snickers, Panini America, Celsius, and Olipop demonstrated not merely endorsement deals but sophisticated brand alignments that showcased his multifaceted appeal. Each campaign highlighted his ability to connect with mass-market audiences through humor, authenticity, and natural charisma.
In December 2024, Adidas secured Hunter as a brand ambassador, joining an elite roster that includes Patrick Mahomes, Micah Parsons, and Tua Tagovailoa. The sportswear giant launched a limited-edition apparel collection in his honor, recognizing his potential to transcend traditional athletic marketing boundaries.
Hunter’s marketability stems from his unique ability to authentically represent diverse brand categories – from performance and fitness with Celsius to health and lifestyle with Olipop, legacy prestige with Panini America, and mass appeal with Snickers. This versatility, combined with his genuine delivery and engaging social media presence, positions him as one of the most commercially viable young stars entering professional football.
The pajama pants purchase offers insight into Hunter’s character.
“It was a blessing to be the first person in my family to walk across the stage, but I was just thinking about getting back to work and coming back and playing football,” he reflected at graduation. This focus on the game rather than the glamour suggests a maturity that will serve him well in the NFL’s high-pressure environment.
Already making an impact at Jacksonville’s rookie minicamp with his route-running precision and secondary coverage capabilities, Hunter represents a new generation of NFL stars who understand their value extends far beyond the field.
Dreams to reality 💪@Dream_Finders | #DUUUVAL
— Jacksonville Jaguars (@Jaguars) May 10, 2025
His ability to generate engagement across social platforms, connect with diverse audiences, and maintain authenticity while navigating complex commercial partnerships makes him a marketing executive’s dream.
As Hunter transitions from college standout to professional athlete, those Amazon-purchased pajama pants serve as a poignant reminder of his journey’s beginning.
